Founded
Urban Drifted started in Las Vegas as Gino’s way to turn struggle into strength — transforming bleach, cotton, and grit into wearable art. The message was simple: stay authentic, trust God, and keep moving.
Evolving
As the vision grew, the designs expanded from tees to full sweatsuits and capsules. Each release carried meaning — motion, rebirth, resilience — and reached supporters far beyond Vegas.
Community
Urban Drifted became a family. Collaborations with local artists and creators shaped the #DriftFam — a community rooted in self-expression, support, and faith. Today, every piece is still small-batch, hand-treated, and purpose-driven.
Dedicated to the DRIFT
ABOUT URBAN DRIFTED
Urban Drifted was born in Las Vegas — a city built on lights, risk, and motion. Founded by creator and designer Gino (@theoriginalginoo), the brand represents more than fashion — it’s faith, hustle, and individuality stitched into every thread.
Urban Drifted is for the people who make their own lane instead of waiting for one to open.
Every Urban Drifted piece is hand-crafted in small batches — from bleach splatters to textured fades, no two pieces are ever the same. That’s the point. Each design carries its own fingerprint, reflecting individuality, creativity, and purpose through the art of streetwear.
MOVEMENT CREATES IDENTITY
Our motto, “Stay in Motion,” is more than a slogan — it’s a lifestyle. It’s about growth, faith, and never standing still. Every creator, athlete, and dreamer knows that motion means progress.
Urban Drifted mixes Las Vegas grit with street-culture energy, crafting clothing that looks raw but feels real. Every hand-bleached hoodie, every washed tee, and every stitch carries meaning — built for the independent, the inspired, and the self-made.
SMALL BATCH. BIG IMPACT.
Unlike mass-produced fashion, Urban Drifted is about slow creation with soul. Each drop is made intentionally, one at a time, to ensure that no two pieces tell the same story.
Every garment is treated individually in Las Vegas, Nevada — from blanks to bleach, from concept to finish. The process is unpredictable, and that’s what makes it real. True creativity can’t be copied.
CREATORS. DREAMERS. DRIFTFAM.
Urban Drifted isn’t just a brand — it’s a community of creators. We call it the #DriftFam — a movement of artists, entrepreneurs, and everyday people chasing purpose through faith and self-expression.
Whether you’re designing, performing, filming, or just living the grind — you’re already part of it. Follow us on @urban_drifted and Instagram to see behind-the-scenes drops, upcoming launches, and members of the DriftFam in action. We feature real creators — not models.
OUR MISSION
To create streetwear that moves with you — inspired by the desert, grounded in faith, and built for those who never stop chasing growth. Urban Drifted bridges handmade craft with modern culture, proving that authenticity never goes out of style.
Handmade. Las Vegas. 100% Real.
That’s Urban Drifted.